June 13, 2018

On-Site SEO : Web page URLs and broken links

Search engines visit your website every day, multiple times, they take each of your pages and list its url and their analysis on that page. They store this information on their database so they can propose it or not in the search results when a user searches for something relevant. Can i simply change a url? Since the urls are the main parameter via which each of your website’s pages is distinguished from the others, changing those urls will cause problems to both the search engine and your visitors. For instance, if you already have a web address like : […]
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May 31, 2018

On-Site SEO : Page’s web address or URL

Another important “place” where we should have the target terms, is the web pages URL or more simply, its address on the internet. Each page of your website has a url which is unique, no other page has the same address. So let’s say our website is called “asimplelawfirm.com” and we have a services page, its url could be http://www.asimplelawfirm.com/services. Its a nice address, easy to remember, intuitive as users may think this is where your services will be. It is not SEO optimized though. An SEO optimized url for the services page and based on our example would be […]
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May 4, 2018

On-Site SEO : Web page’s title or else Meta-Title

Each of our website’s page has a title. Its the one you see on the web browser when browsing your website. Here, you should include the target terms but at the same time, write the title in a “human” format. This title will display as the blue clickable text on the search results page of search engines. In order to correctly write an optimized title, you should keep in mind to : Include the terms on your title, as to the left of the title as possible Write the title as a sentence, in a “human” format Include your website’s […]
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March 28, 2018

Search Engine Optimisation : Off-site VS On-site, what’s the difference?

Search engine optimization contains two things we need to do, a set of actions that we need to do on the website and another set of actions to perform outside our website. To correctly perform the full optimization of our pages, we will need to do both steps. On-site SEO can be a one-off or less frequent update, whereas off-site SEO can be thought of as a never-ending process that we need to follow repeatedly, not frequently necessarily but repeatedly for sure. What is On-Site SEO? On-Site SEO is the group of actions we need to perform on our website. […]
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March 17, 2018

Search Engine Optimisation : Search terms, broad and specific terms

When it comes to how the users search, things are pretty straightforward. Like mentioned above, a search for “t-shirts” is of a higher maybe competition than a search for “prosthetic legs” and this is due to the term’s popularity on the web, or in other words, how many more websites talk about “t-shirts” than “prothetic legs”. Another distinction than popularity can be how specific the search term is or not. A search for “t-shirts” is a broader search than “long sleeve pink t-shirt for men”. We expect less websites to talk specifically about “long sleeve pink t-shirt for men” than […]
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March 1, 2018

Off-Site SEO : what we do outside our website to help it in SERP

Website’s structure, content quality, easy of use and user experience, loading time e.t.c. are important factors for your website’s performance on search engines. This is what we tried to optimize up to a level in on-site SEO. Now we will talk about all the actions needed for you to follow outside your website in order to help it perform better in search engines, all those actions that are considered as off-site SEO. What’s off-site SEO? When you need to find a plumber for your house, you most probably ask some friends or some neighbors. Each one proposes a different one but […]
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