It has always been our understanding as SEO professionals in Some Web Devs, that being on the first page of Google Search Results or what is otherwise called the SERP ( Search Engine Results Page ), is not a matter of cost per say. Its a matter or time and effort put into something that is called SEO or Search Engine Optimization.
In case you did all of the above and your question is “what happens then”, then you should know that neither on-site SEO nor off-site SEO are one-off actions. On-site SEO should be performed regularly, not necessarily frequently. Every here and there, you should be checking your on-site SEO and maybe apply micro- optimizations. For instance, you go back on your website and see that in your law services page, the “criminal” term is not all that much optimized, edit it and optimize it, it will be good. Off-site SEO should, on the other hand, be performed regularly and maybe […]
Mainly in case you don’t use a meta description, the first paragraph of the text of each page is very important. In all cases, your first paragraph should be descriptive and contain the target terms. Use correct wording and a “human” text, readable, but include the target terms of your page. Each website’s content and text can be organized into paragraphs ( like this document ) which in HTML is marked with an opening <p> and a closing </p>, each paragraph is enclosed into <p> and </p> and your web page’s first paragraph should too. Your page’s body text By […]
Apart from the front-end, obvious and visible parts of a page, there are some hidden parts on it which are called meta-data. Two common meta-data elements which are important to search engines are meta-description and meta-keywords. Both should be included in our SEO process as they are important to search engines. Meta Description Meta Description is a hidden field in which we write one – two sentences that describe this page. For instance, in our example of law services for our simple law firm, a meta description could be : We offer Criminal and Trade Law services for individuals and […]
Search engines visit your website every day, multiple times, they take each of your pages and list its url and their analysis on that page. They store this information on their database so they can propose it or not in the search results when a user searches for something relevant. Can i simply change a url? Since the urls are the main parameter via which each of your website’s pages is distinguished from the others, changing those urls will cause problems to both the search engine and your visitors. For instance, if you already have a web address like : […]
Another important “place” where we should have the target terms, is the web pages URL or more simply, its address on the internet. Each page of your website has a url which is unique, no other page has the same address. So let’s say our website is called “asimplelawfirm.com” and we have a services page, its url could be http://www.asimplelawfirm.com/services. Its a nice address, easy to remember, intuitive as users may think this is where your services will be. It is not SEO optimized though. An SEO optimized url for the services page and based on our example would be […]
Each of our website’s page has a title. Its the one you see on the web browser when browsing your website. Here, you should include the target terms but at the same time, write the title in a “human” format. This title will display as the blue clickable text on the search results page of search engines. In order to correctly write an optimized title, you should keep in mind to : Include the terms on your title, as to the left of the title as possible Write the title as a sentence, in a “human” format Include your website’s […]
Search engine optimization contains two things we need to do, a set of actions that we need to do on the website and another set of actions to perform outside our website. To correctly perform the full optimization of our pages, we will need to do both steps. On-site SEO can be a one-off or less frequent update, whereas off-site SEO can be thought of as a never-ending process that we need to follow repeatedly, not frequently necessarily but repeatedly for sure. What is On-Site SEO? On-Site SEO is the group of actions we need to perform on our website. […]
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