Search Engine Optimisation Archives

October 15, 2018

WordPress Speed : Browser VS Server Cache, Explained

One of the most common reasons of a website’s speed degrading, is image size. In more general terms, it’s how your browser receives these assets from the server and how often. When you load a web page on your browser, along with the html code, css context and other external assets, come the images and static assets embedded on that web page. What’s static assets? By static assets we mean all the items or files what don’t dynamically change with each server page load. For instance, a php page’s output might change each time you load that php page, some […]

October 13, 2018

SEO : been there, done that, now what?

In case you did all of the above and your question is “what happens then”, then you should know that neither on-site SEO nor off-site SEO are one-off actions. On-site SEO should be performed regularly, not necessarily frequently. Every here and there, you should be checking your on-site SEO and maybe apply micro- optimizations. For instance, you go back on your website and see that in your law services page, the “criminal” term is not all that much optimized, edit it and optimize it, it will be good. Off-site SEO should, on the other hand, be performed regularly and maybe […]

September 17, 2018

Off-site SEO : link-building, what about links on Social Media?

Most people consider links from social media are active links to your website. One of the most common misconception is that when you post a link from your website on Facebook, this link is considered an active link and will help your website grow in search engines. Do social media links help my website on search engines? Most social media mark all links that are posted on them as rel=nofollow. As mentioned before, rel=nofollow means that the link is indeed active and clickable, will drive the user to the destination, but it will not be “seen” by search engines. So all […]

August 26, 2018

Off-site SEO : link-building, inbound links from the network

There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. Local online directories and business listings Find your local or national business directories and directories, register and add your business by adding your website ( which in most cases automatically turns into a link to your website ), write about your business […]

August 7, 2018

Off-site SEO : link-building, Find blogs and forums that talk about your stuff, join the conversation

There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. Off-site search engine optimization: Blogs and forums Another place online you can add links to your website is blogs and forums that talk about the same stuff your website is about. Our website is about law services so we should find blogs […]

July 30, 2018

Off-site SEO : link-building, write articles and send them to press websites or magazines

Or in other words, your link-building strategy. There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. One way to make it happen is to write an article about your own concept and then send it to online magazines and press websites ( again of high quality and relevancy ). So let’s […]

July 13, 2018

On-Site SEO : Body text and first paragraph

Mainly in case you don’t use a meta description, the first paragraph of the text of each page is very important. In all cases, your first paragraph should be descriptive and contain the target terms. Use correct wording and a “human” text, readable, but include the target terms of your page. Each website’s content and text can be organized into paragraphs ( like this document ) which in HTML is marked with an opening <p> and a closing </p>, each paragraph is enclosed into <p> and </p> and your web page’s first paragraph should too. Your page’s body text By […]

June 27, 2018

On-Site SEO : Meta Description and Meta – Keywords

Apart from the front-end, obvious and visible parts of a page, there are some hidden parts on it which are called meta-data. Two common meta-data elements which are important to search engines are meta-description and meta-keywords. Both should be included in our SEO process as they are important to search engines. Meta Description Meta Description is a hidden field in which we write one – two sentences that describe this page. For instance, in our example of law services for our simple law firm, a meta description could be : We offer Criminal and Trade Law services for individuals and […]

June 13, 2018

On-Site SEO : Web page URLs and broken links

Search engines visit your website every day, multiple times, they take each of your pages and list its url and their analysis on that page. They store this information on their database so they can propose it or not in the search results when a user searches for something relevant. Can i simply change a url? Since the urls are the main parameter via which each of your website’s pages is distinguished from the others, changing those urls will cause problems to both the search engine and your visitors. For instance, if you already have a web address like : […]