Education

October 13, 2018

SEO : been there, done that, now what?

In case you did all of the above and your question is “what happens then”, then you should know that neither on-site SEO nor off-site SEO are one-off actions. On-site SEO should be performed regularly, not necessarily frequently. Every here and there, you should be checking your on-site SEO and maybe apply micro- optimizations. For instance, you go back on your website and see that in your law services page, the “criminal” term is not all that much optimized, edit it and optimize it, it will be good. Off-site SEO should, on the other hand, be performed regularly and maybe […]
September 17, 2018

Off-site SEO : link-building, what about links on Social Media?

Most people consider links from social media are active links to your website. One of the most common misconception is that when you post a link from your website on Facebook, this link is considered an active link and will help your website grow in search engines. Do social media links help my website on search engines? Most social media mark all links that are posted on them as rel=nofollow. As mentioned before, rel=nofollow means that the link is indeed active and clickable, will drive the user to the destination, but it will not be “seen” by search engines. So all […]
August 26, 2018

Off-site SEO : link-building, inbound links from the network

There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. Local online directories and business listings Find your local or national business directories and directories, register and add your business by adding your website ( which in most cases automatically turns into a link to your website ), write about your business […]
August 7, 2018

Off-site SEO : link-building, Find blogs and forums that talk about your stuff, join the conversation

There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. Off-site search engine optimization: Blogs and forums Another place online you can add links to your website is blogs and forums that talk about the same stuff your website is about. Our website is about law services so we  should find blogs […]
July 30, 2018

Off-site SEO : link-building, write articles and send them to press websites or magazines 

Or in other words, your link-building strategy.  There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. One way to make it happen is to write an article about your own concept and then send it to online magazines and press websites ( again of high quality and relevancy ). So let’s […]
July 13, 2018

On-Site SEO : Body text and first paragraph

Mainly in case you don’t use a meta description, the first paragraph of the text of each page is very important. In all cases, your first paragraph should be descriptive and contain the target terms. Use correct wording and a “human” text, readable, but include the target terms of your page. Each website’s content and text can be organized into paragraphs ( like this document ) which in HTML is marked with an opening <p> and a closing </p>, each paragraph is enclosed into <p> and </p> and your web page’s first paragraph should too. Your page’s body text By […]
June 27, 2018

On-Site SEO : Meta Description and Meta – Keywords

Apart from the front-end, obvious and visible parts of a page, there are some hidden parts on it which are called meta-data. Two common meta-data elements which are important to search engines are meta-description and meta-keywords. Both should be included in our SEO process as they are important to search engines. Meta Description Meta Description is a hidden field in which we write one – two sentences that describe this page. For instance, in our example of law services for our simple law firm, a meta description could be : We offer Criminal and Trade Law services for individuals and […]
May 31, 2018

On-Site SEO : Page’s web address or URL

Another important “place” where we should have the target terms, is the web pages URL or more simply, its address on the internet. Each page of your website has a url which is unique, no other page has the same address. So let’s say our website is called “asimplelawfirm.com” and we have a services page, its url could be http://www.asimplelawfirm.com/services. Its a nice address, easy to remember, intuitive as users may think this is where your services will be. It is not SEO optimized though. An SEO optimized url for the services page and based on our example would be […]
May 4, 2018

On-Site SEO : Web page’s title or else Meta-Title

Each of our website’s page has a title. Its the one you see on the web browser when browsing your website. Here, you should include the target terms but at the same time, write the title in a “human” format. This title will display as the blue clickable text on the search results page of search engines. In order to correctly write an optimized title, you should keep in mind to : Include the terms on your title, as to the left of the title as possible Write the title as a sentence, in a “human” format Include your website’s […]
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