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When it comes to how the users search, things are pretty straightforward. Like mentioned above, a search for “t-shirts” is of a higher maybe competition than a search for “prosthetic legs” and this is due to the term’s popularity on the web, or in other words, how many more websites talk about “t-shirts” than “prothetic legs”. Another distinction than popularity can be how specific the search term is or not. A search for “t-shirts” is a broader search than “long sleeve pink t-shirt for men”. We expect less websites to talk specifically about “long sleeve pink t-shirt for men” than […]

S.E.O. stands for search engine optimization. Its a process you will need to follow in order to increase the chances your website appears higher in the search engines like Google, Bing, Yahoo e.t.c. when users search for relevant terms to your website’s content.