Blog, news and articles

June 29, 2019

Why and how important is to keep your WordPress website up to date

Keeping your WordPress website updated and all of its components too is essential to avoiding problems with stability and security. One of the most important things about WordPress is its vast community and large number or committed premium developer and developer vendors, constantly keeping their WordPress plugins and themes updates at the same time with the core of WordPress being kept up to date by the WP community.
October 15, 2018

WordPress Speed : Browser VS Server Cache, Explained

One of the most common reasons of a website’s speed degrading, is image size. In more general terms, it’s how your browser receives these assets from the server and how often. When you load a web page on your browser, along with the html code, css context and other external assets, come the images and static assets embedded on that web page. What’s static assets? By static assets we mean all the items or files what don’t dynamically change with each server page load. For instance, a php page’s output might change each time you load that php page, some […]
October 13, 2018

SEO : been there, done that, now what?

In case you did all of the above and your question is “what happens then”, then you should know that neither on-site SEO nor off-site SEO are one-off actions. On-site SEO should be performed regularly, not necessarily frequently. Every here and there, you should be checking your on-site SEO and maybe apply micro- optimizations. For instance, you go back on your website and see that in your law services page, the “criminal” term is not all that much optimized, edit it and optimize it, it will be good. Off-site SEO should, on the other hand, be performed regularly and maybe […]
September 17, 2018

Off-site SEO : link-building, what about links on Social Media?

Most people consider links from social media are active links to your website. One of the most common misconception is that when you post a link from your website on Facebook, this link is considered an active link and will help your website grow in search engines. Do social media links help my website on search engines? Most social media mark all links that are posted on them as rel=nofollow. As mentioned before, rel=nofollow means that the link is indeed active and clickable, will drive the user to the destination, but it will not be “seen” by search engines. So all […]
August 26, 2018

Off-site SEO : link-building, inbound links from the network

There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. Local online directories and business listings Find your local or national business directories and directories, register and add your business by adding your website ( which in most cases automatically turns into a link to your website ), write about your business […]
August 7, 2018

Off-site SEO : link-building, Find blogs and forums that talk about your stuff, join the conversation

There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. Off-site search engine optimization: Blogs and forums Another place online you can add links to your website is blogs and forums that talk about the same stuff your website is about. Our website is about law services so we  should find blogs […]
July 30, 2018

Off-site SEO : link-building, write articles and send them to press websites or magazines 

Or in other words, your link-building strategy.  There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want it or allow it. So you will need to follow some digital-PR steps to “convince” them to add a link to your website. One way to make it happen is to write an article about your own concept and then send it to online magazines and press websites ( again of high quality and relevancy ). So let’s […]
July 13, 2018

On-Site SEO : Body text and first paragraph

Mainly in case you don’t use a meta description, the first paragraph of the text of each page is very important. In all cases, your first paragraph should be descriptive and contain the target terms. Use correct wording and a “human” text, readable, but include the target terms of your page. Each website’s content and text can be organized into paragraphs ( like this document ) which in HTML is marked with an opening <p> and a closing </p>, each paragraph is enclosed into <p> and </p> and your web page’s first paragraph should too. Your page’s body text By […]
June 27, 2018

On-Site SEO : Meta Description and Meta – Keywords

Apart from the front-end, obvious and visible parts of a page, there are some hidden parts on it which are called meta-data. Two common meta-data elements which are important to search engines are meta-description and meta-keywords. Both should be included in our SEO process as they are important to search engines. Meta Description Meta Description is a hidden field in which we write one – two sentences that describe this page. For instance, in our example of law services for our simple law firm, a meta description could be : We offer Criminal and Trade Law services for individuals and […]
June 13, 2018

On-Site SEO : Web page URLs and broken links

Search engines visit your website every day, multiple times, they take each of your pages and list its url and their analysis on that page. They store this information on their database so they can propose it or not in the search results when a user searches for something relevant. Can i simply change a url? Since the urls are the main parameter via which each of your website’s pages is distinguished from the others, changing those urls will cause problems to both the search engine and your visitors. For instance, if you already have a web address like : […]
May 31, 2018

On-Site SEO : Page’s web address or URL

Another important “place” where we should have the target terms, is the web pages URL or more simply, its address on the internet. Each page of your website has a url which is unique, no other page has the same address. So let’s say our website is called “asimplelawfirm.com” and we have a services page, its url could be http://www.asimplelawfirm.com/services. Its a nice address, easy to remember, intuitive as users may think this is where your services will be. It is not SEO optimized though. An SEO optimized url for the services page and based on our example would be […]
May 7, 2018

Nobody is waiting for your e-shop to go live

In reality, nobody really knows about it, except the people you have already spoke about it to. So, one of the most common mistakes shop-owners do when they build their online stores is thinking in a way, that by opening up their store to the world with standard prices, nothing exciting, people are going to love it. That’s utterly wrong.
May 4, 2018

On-Site SEO : Web page’s title or else Meta-Title

Each of our website’s page has a title. Its the one you see on the web browser when browsing your website. Here, you should include the target terms but at the same time, write the title in a “human” format. This title will display as the blue clickable text on the search results page of search engines. In order to correctly write an optimized title, you should keep in mind to : Include the terms on your title, as to the left of the title as possible Write the title as a sentence, in a “human” format Include your website’s […]
April 29, 2018
Think of off-site SEO as the “word of mouth” on the web about our website, the more “important” people propose us, the better for us and the ones that ask.
Think of off-site SEO as the “word of mouth” on the web about our website, the more “important” people propose us, the better for us and the ones that ask.
April 7, 2018
Think of on-site SEO as the factor of quality, relevancy and user experience of our website.
Think of on-site SEO as the factor of quality, relevancy and user experience of our website.
March 28, 2018

Search Engine Optimisation : Off-site VS On-site, what’s the difference?

Search engine optimization contains two things we need to do, a set of actions that we need to do on the website and another set of actions to perform outside our website. To correctly perform the full optimization of our pages, we will need to do both steps. On-site SEO can be a one-off or less frequent update, whereas off-site SEO can be thought of as a never-ending process that we need to follow repeatedly, not frequently necessarily but repeatedly for sure. What is On-Site SEO? On-Site SEO is the group of actions we need to perform on our website. […]
March 17, 2018

Search Engine Optimisation : Search terms, broad and specific terms

When it comes to how the users search, things are pretty straightforward. Like mentioned above, a search for “t-shirts” is of a higher maybe competition than a search for “prosthetic legs” and this is due to the term’s popularity on the web, or in other words, how many more websites talk about “t-shirts” than “prothetic legs”. Another distinction than popularity can be how specific the search term is or not. A search for “t-shirts” is a broader search than “long sleeve pink t-shirt for men”. We expect less websites to talk specifically about “long sleeve pink t-shirt for men” than […]
March 6, 2018

WordPress under attack : Securing your administration area

Let’s now go step by step through a process of securing your website. We will propose some plugins for each of the steps but you can always choose your own plugins to carry out each of the steps of hardening. Administration username and password Administrator’s username tips Let’s start with the simple things. First, your administrator’s username should not be the same name as the one being shown on the front end of wordpress. When you post something on wordpress, a blog post for instance, the author’s name is rendered for the visitor to see. This should not be the […]
March 1, 2018

Off-Site SEO : what we do outside our website to help it in SERP

Website’s structure, content quality, easy of use and user experience, loading time e.t.c. are important factors for your website’s performance on search engines. This is what we tried to optimize up to a level in on-site SEO. Now we will talk about all the actions needed for you to follow outside your website in order to help it perform better in search engines, all those actions that are considered as off-site SEO. What’s off-site SEO? When you need to find a plumber for your house, you most probably ask some friends or some neighbors. Each one proposes a different one but […]
February 27, 2018

WordPress under attack : the main reasons your website is vulnerable

There are quite a few reasons why your website can be vulnerable. In more general terms it has to do with how much up-to-date it is, your password level of sophistication, your web hosting environment and your behaviour. As far as your website is concerned, here is a list of the most common reasons : WordPress core Updatability WordPress as a whole regularly gets updated by its creators. This is done in order to fix bugs and patch security holes as well as bring new features to the end-user. Your wordpress’s version should be the latest so to be sure […]
February 21, 2018
Things to remember around your new WordPress Website
Now that you’ve got your new WordPress website ready, here’s a PDF guide on what to remember!
February 16, 2018

WordPress under attack : Types and Purposes

February 13, 2018

On-Site SEO, or what we do on our website to help it in SERP

February 13, 2018

What is SEO? A small introduction

S.E.O. stands for search engine optimization. Its a process you will need to follow in order to increase the chances your website appears higher in the search engines like Google, Bing, Yahoo e.t.c. when users search for relevant terms to your website’s content.
February 13, 2018

Things to consider when building your e-shop

You decided to start building your e-shop, which is great, but there are some things which you should keep in mind, both to prepare for them and also to better plan for your e-shop development and process.
February 12, 2018
A small guide for you, to know the costs around a website
Here’s a small guide for you, so that you know the costs around building a website 🙂 Click here to download the PDF
February 7, 2018

Nope, Agile is not a polite, new way to push for faster results

A personal opinion. These days and for some time now, a very popular method of software implementation in either mid-size or large-scale projects is the Agile methodology and SCRUM in particular. What Scrum tries to do is to simplify the process on the one hand and also boost efficiency on the other. A very specific process though, has to be followed to fully and correctly implement Scrum. More on scrum.org.
February 3, 2018

What they say is right, is right

Not so long ago, not remotely just a few times, have I stumbled upon situations where the lack of technical knowledge, combined with the need for results and the strategy of sustaining an income stream, have created a, usually similar, mix of dead ends, very difficult to come out of. 
February 1, 2018

Got a new one live! Loridokourtines.gr for AMP

Our new creation is live at loridokourtines.gr! American Motors – Ch. Pilalis SA is founded with basis in the Industrial Area of Peristeri, Athens focusing on manufacturing all kinds of industrial and commercial cold rooms and refrigerators. Recognition of the company came in 2012 with the distinction STRONGEST COMPANIES IN GREECE by ICAP organization and certified by the British certification institute UKAS for quality management system for industry ISO 9001 : 2008 and then annual inspections for the observance of procedures that dictates the ISO. View images here!
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